It can feel more difficult these days to succeed in the massage and bodywork profession, especially after everything we have gone through with COVID-19.
But clients need massage and bodywork more than ever, and we've got the resources and information you need to prepare yourself for success.
The resources below are available for everyone in the profession, and if you'd like more, consider becoming an ABMP member.
Financial Literacy Video Series from ABMP and Massage Business Blueprint
Tracking expenses, managing cash flow, handling taxes—it can all be overwhelming, especially when you have to also focus on your hands-on work. This simple and engaging series created with Allissa Haines and Michael Reynolds of Massage Business Blueprint covers key topics and also provides you with practical forms to help you feel more confident in managing your practice.
Massage & Bodywork Magazine: Impostor Syndrome Issue
Thinking that you don't really belong in a room full of business owners. Having a mostly full schedule, but feeling like you “just got lucky” with running a business. Turning down a chance to talk about massage to potential clients because you don't know enough. This article from Allissa Haines will help you silence the doubt and embrace what you bring to the table.
“I Am Enough: Addressing Anxiety Podcasts Parts 1 and 2” with Amanda Huggins
In part one, Amanda Huggins defines anxiety and describes her own challenge to integrate the mental, physical, and spiritual in her personal life. She helps us get to the emotions underneath the umbrella term anxiety—fear, guilt, imposter syndrome—and lets us know the difference between the stories we tell ourselves (unpacking how beliefs began) and our truths. We conclude with some affirmation practices, the power of grounding, and valuing our worth.
Listen Here (Ep 96)
In part two of this conversation, Amanda Huggins offers listeners somatic tools for addressing anxiety, including meditation, box breathing, and heart-focused breathing. She discusses how to work with clients with anxiety (through space holding and supportive affirmations) and advocates for all of us to “triple down on self-care.”
Listen Here (Ep 99)
“Become a Rebooking Ninja, Achieve 85% Retention, and Learn from Chiros/Spas Podcast” with Elicia Crook
Australian practitioner Elicia Crook tells us what it takes to rebook with success—and integrity and heart-centered-ness. She learned from working in a chiropractic office (where she met a retention ninja) and a spa (where she learned about retail sales) and then created a mashup in her business Massage Champions, with the highest-price/session within 35 miles of her office and an 85% return rate. Her book Fully Booked Without Burnout informs our discussion.
Listen Here (Ep 72)
“Yes, You Can Market Your Practice!” CE Course with Kristin Coverly
Are you intimidated by the idea of marketing your practice? Join Kristin to learn essential marketing concepts delivered in an approachable and understandable way. We'll walk step-by-step through the skills you need to attract new clients; including target markets, grassroots marketing, promotion, word-of-mouth referrals, and more. With easy-to-implement strategies, you'll be ready to create a personalized, heartfelt, and effective marketing plan to build a thriving practice!
Want even more? Here are a few reasons to become an ABMP member!
- Personalized customer support—we actually answer the phone and talk to you if you need help with something or have a question! Call 800-458-2267 or email expectmore@abmp.com.
- An easy-to-use job finder of openings for massage therapists and bodyworkers.
- 200+ free CE hours in the ABMP Education Center to help fulfill your licensing requirements.
- More than 50 member discount partners to help you save money.
- Liability insurance that protects you in case something goes wrong.