These dynamic sessions will be featured during the 2025 ABMP School Forum!
Learn more about the event and register today: www.abmp.com/school-forum.
SESSION #1: KEYNOTE
Amy Andrews McMaster, Chief Soul Officer Founder
“Activate the Power Within: Potential, Performance, and Your Inner Compass”
Are you ready to elevate your business? Join Amy Andrews McMaster for a high-energy, interactive experience where she will guide you to become the leader of your own operating system. You will learn how to step out of your comfort zone with courage and clarity so that you can lead yourself and others with greater confidence. You will understand why trust is the foundation for exceptional results. You will leave with an actionable three-step strategy for using your own inner compass to unleash greater potential. Your self-leadership will inspire and empower your team.
SESSION #2
Les Sweeney, ABMP President and CEO
Kristin Coverly, ABMP Director of Professional Education
“Instructor Recruiting: Build a Strong and Successful Team”
This interactive session allows participants to share best practices for a common pain point: instructor recruiting. Come prepared to ask questions and share insights during this facilitated group discussion designed to give participants new insights into how to successfully build a strong team.
SESSION #3
Anne Williams, Massage Mastery Online Director of Education
“Understanding and Supporting the Neurodivergent Student”
In every classroom, there are learners who think, process, and engage with the world in unique ways. These neurodivergent students bring diverse strengths and challenges to their educational experiences and understanding how to support them is essential for creating safe and inclusive learning environments. In this session, we’ll develop tools to navigate sensory sensitivities, account for processing differences, encourage self-advocacy, and balance empathy and accountability. Creating flexible lesson plans works for all students and supports our efforts to ensure accessibility while focusing on learning.
SESSION #4
Laura Puryear, ABMP Director of Government Relations
“Legislative Advocacy and Policy Change: Updates for MT Programs”
Participate in this discussion of the critical legislative topics impacting schools. Session topics will be chosen closer to the event date to ensure we’re addressing the most timely and relevant issues.
SESSION #5
Jenn Lyles, Beauty Schools Marketing Group Executive Director
“Enrolling the Gen Z Student”
Known as the most “depressed and anxious generation” in history, Gen Z students are now entering our programs and the top schools in the nation are shifting their admissions strategies. Hear from an industry expert who works with 300+ schools. You’ll discover what max-capacity schools do to win the speed-to-lead game, engage over text, improve show rates, and enroll at higher conversion rates. Find out the top best-kept secrets in the industry and simple tweaks to up your conversion rates.
SESSION #6
Kristin Coverly, ABMP Director of Professional Education
“The Un-Session: Your Topics, Your Questions, Your Session”
Welcome to the session tailored to your specific needs! How does it work? Attendees submit topics for discussion, the group votes, and the vote determines the session content. A structured discussion format allows participants to break into groups to ask questions, share expertise, and learn from each other on topics that are important to them. Join us for this dynamic experience that truly is your session.