ABMP Member Survey: Massage Session Pricing

It’s difficult to avoid discussions about inflation these days. Everywhere you look, people are talking about rising prices, possible causes, and the potential impact to our wallets. We asked ABMP members some questions about the prices of their typical 60-minute massage or bodywork session—where it is now, how it has changed in the past year, and what their plans are for next year.

A massage therapist massages a client's back.
Getty Images.

Average Rate

$87 

The average rate respondents charge for a 60-minute session

New Clients Welcome

40% 

The number of respondents who would like more clients

Prices on the Rise

47% 

The share of respondents who have raised their prices in the past year (of those, 3 in 10 plan to raise prices again in the next year)

Inside the Numbers

  • 15% of respondents charge $110+ for a 60-minute session
  • 6% of respondents charge less than $60 for a 60-minute session
  • 28%: The share of respondents who plan to raise their prices in the next year
  • 55%: The share of respondents who have not raised their prices in the past year but plan to raise them this year
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