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"For established clients, I offer a complimentary 30 minutes on any session during their birthday month or a 30-minute hand and foot massage service I call “The Royal Express.” It allows them to feel truly pampered with a higher-tier or additional service . . . it’s the least I can do for those who keep food on my table."

"We ask each client how life has been since we saw them last. The interaction takes 1–2 minutes. It doesn’t always turn into a chat, but it gives the client an understanding that we see them as a person, not just a body on a table."

"We offer a foot wash with hot towels at the end of each session. It feels amazing and keeps clients from tracking oil on the floors."

"My closing words are always heart-centered and composed so that the majority of clients get up feeling relaxed: 'Thank you for allowing me to work with you; it was my honor and my privilege.'"

"I give regulars a surprise free massage every so often, maybe four times a year (total), and it’s always someone long term and consistent."

"Gender-neutral restrooms. Asking for their pronouns on their intake forms."

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"I keep notes on what they share about their personal life. Like, 'My daughter is trying out for the soccer team next month.' The next time they’re in, I ask how tryouts went. It helps create a connection without the pressure of needing to remember."

"I schedule ample time between clients so I’m not rushing them on or off the table, leaving them time before and after the session to listen intently to their needs and feedback. I also send out birthday cards.'

"I offer a complimentary 30-minute consultation for new clients to give them time to discuss what they need/want. My sessions are not charged by modality, so we talk about what I can do during their sessions. If they book during their birthday month, they get a 'birthday cake' aromatherapy session at no charge.

"I always thank them for trusting me."

"I place a jade mask over clients’ eyes and everyone LOVES it."

"For every session: hot towels for the feet and neck and hot stones on the back. I also make sure they feel heard; I work on the areas I feel may be causing the pain while also working the areas they feel pain so they feel validation."

"I encourage my clients to express their specific needs and let me know what I can do to help them feel safe, seen, and heard."

"Personal slippers, tea, and an after-care pack."

"I offer a spritz of rose water or lavender water at the end of each massage. Clients ask for it if I forget!"

"Mobile massage in the privacy of their homes. The clock doesn’t start until they’re on the table, so they never feel rushed—hot stones and bamboo included."

"Various basics, like a table warmer and essential oils, all the way up to a variety of teas or chocolates during special occasions or encouraging a longer session for days when I know they’re off, like a federal holiday. For my regular weekly clients, we often exchange recipes, book reviews, treats, or small gifts between each other out of mutual love and respect."

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"Allowing enough time before their service to discuss their concerns/areas of focus thoroughly without feeling rushed or not fully seen/heard."