Taking pause and noting the qualities you appreciate in clients is a valuable exercise because it’s likely these are the moments that warm you with the knowledge you are doing what you love, for those who value it most.

Respect
One of the most appreciated client qualities is respect: respect for a massage therapist’s time, policies, and profession. Dawn Bellanca of Ohio says, “I appreciate clients who value your service and time—when they don’t cancel at the last minute, and they arrive on time for their appointment.”
Amanda Flasck, a massage therapist in California, has a system for positive reinforcement when clients cancel appointments with plenty of notice, refer other potential clients, and book regular sessions. “I keep track of this info, and it allows me to thank clients with extra time or add-ons,” she says. “I also try to find flexibility in my schedule to squeeze in these clients.”

A Walking Advertisement
Clients who appreciate massage therapists are like walking advertisements, more likely to refer others to you with their rave reviews. “I love clients who are appreciative and voice how much massage has helped them,” says Jennifer Thibault of New Hampshire.
Deanna Cline, an LMT in Florida, agrees. “I really appreciate honesty, trust, and the appreciation of the value of care you’re trying to give them. I’m blessed to have such wonderful clients!”

Ownership of Health
Clients who are informed and aware of their bodies are favorites of bodyworkers. Maryanne Gilbert of Colorado says, “I appreciate clients who take ownership of their health and well-being—for example, by practicing good self-care between massage appointments.”
Natalie Lorick, a massage therapist in California, values proactivity and reciprocity in clients’ willingness for self-care, and those who appreciate their own body and story. California therapist Jean Zagrodnik says, “I love all my clients, but really enjoy working with clients who have a deep connection to their own body, like yoga teachers, dancers, and athletes. I love when my clients are tuned in to what I am doing and where I am in relation to where they are. What fun that is.”