many in this field, marketing may not rank as a favorite task. After all, you became a massage therapist or bodyworker as a way to help others live healthier lives, you might say, not to “sell” yourself. But the reality is, you can’t do one without doing the other. Potential clients won’t know you’re out there unless you tell them, and ABMP gives you the tools to easily do just that.

Get Clients in the Door
Gift certificates—Nothing brings in new clients like gift certificates. Have yours ready at a moment’s notice and for every occasion. 10 styles available. www.abmp.com/members/marketing_center_gift_certificates.php

Business cards—You should have a healthy stack of these in your possession at all times! You never know where you might meet a potential client. ABMP members get a 20 percent discount from Vistaprint. Find this discount and more at www.abmp.com/members/account_discounts_for_members.php.
 
Social media graphics—Implement fun graphics to tell your story to potential clients on Facebook, Instagram, etc. We have a whole library full of ideas to share. Go to ABMP’s Facebook page and click on the “Free Marketing Graphics” photo album. www.facebook.com/ABMPpage

EBDMW—Participate in EveryBody Deserves a Massage Week (EBDMW), the ABMP-sponsored
event that promotes massage and client education.
This kind of community outreach can give potential clients a taste of your work with little risk on their part. It’s July 12–18, so start planning your event today.  
www.abmp.com/members/marketing_center_everybody_deserves_a_massage_week.php

Photo library—Need an image for that next promotion you’re working on or to brand your website? ABMP’s photo library offers free use of massage and bodywork images for all its members.
www.abmp.com/members/marketing_center_photo_library.php

Get Clients to Come Back
Body Sense magazine—This quarterly, digital publication is a great client education tool that focuses on the benefits of frequent massage and bodywork. Share it with your clients today! www.abmp.com/bodysense

Free website/email—ABMP members get a free website
and email as part of their membership. Did you know that
half of all massage consumers looking for a therapist do so online?
Make sure you can be found. Build your site in 14 easy steps.
www.abmp.com/members/siteWB.php

Client rewards cards—Print these to reward your most frequent clients (e.g., “Buy 6 treatments, get the 7th session free”). www.abmp.com/members/marketing_center_frequent_client_rewards_cards.php