When you participate in charitable events in your community, you’re actually building your business at the same time. While charitable work is a great way to give back, it also allows you to do some hands-on marketing. What better way to educate the public about massage, and about you and your business, than showing the therapeutic benefits of your touch? Now is the perfect time to plan your next charitable event. EveryBody Deserves a Massage Week is July 13–19. Go to www.abmp.com/massage_week to print your free marketing materials or get ideas for your event.